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Martha Stewart Is Now Selling Ethereum NFTs—And Carving CryptoPunks Into Pumpkins

Last update 20.10.2021 10:39

The lifestyle entrepreneur seeks success in yet another business endeavor: festive Ethereum NFT collectibles.

Martha Stewart Is Now Selling Ethereum NFTs—And Carving CryptoPunks Into Pumpkins

In brief

  • Martha Stewart has launched an NFT platform offering Ethereum collectibles.
  • The first drop features Halloween-themed collectibles, including auctions for carved pumpkin NFTs.

Lifestyle entrepreneur and television personality Martha Stewart has found success in a wide array of creative and business pursuits, including books, magazines, home furnishings, and packaged food. Now she’s bringing her brand to a relatively new medium with a blazing hot market: NFTs.

Today, Stewart launched Fresh Mint, an online platform devoted to NFTs. The Ethereum-based NFTs were created in partnership with Tokns Commerce, and while they are showcased via the Fresh Mint website, the sales and auctions actually take place on OpenSea, the leading NFT marketplace.

An NFT is effectively a receipt for a rare digital item, proving ownership for a unique creation such as a photo, an illustration, video file, or video game object. The NFT market has ballooned across the course of 2021 so far, including $10.67 billion worth of trading volume in Q3 alone.

Source:decrypt.co

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